Viking CUes

CATALOG DESIGN

The Challenge

This catalog was designed shortly after Viking Cues reopened due to a recession that crippled many industries from 2009 – 2013. The billiards community was thrilled to have Viking back in the game. As a creative on the design team, we worked at length to photograph all supporting design materials from products, materials, to the production process.

How It Was Done

I was responsible all of the catalog photography, marketing copy, and ad style layouts. My focus was to dial in on the advancements Viking Cue made to be a major competitor once again in the billiards industry. I maintained focus on Viking’s core values of being one of the only cue manufacturer’s that kept operations 100% made in the USA and their dedication and commitment to craftsmanship, quality, and ingenuity.

Amazing Results

What you see is a vast effort of collaboration between the the entire Viking team to create an amazing catalog that delivered a crushing blow to competitors who thought Viking was going to be a distant memory. The exact opposite happened, Viking came back into the game with performance gear for billiards lovers to ignite their passion once again for the Viking brand.